Project Description

Adidas Boost

For the launch of the revolutionary BOOST sole technology, Adidas wished to design a traveling activation that allowed patrons to become familiar with the technical highlights of the new innovative design. Three massive steel rings, mimicking the brand’s flagship three stripe motif, welcomed guests at each stop. The pop up design also hosted cabinetry and custom furniture designed to house dozens of sizes as brand ambassadors helped consumers try on and purchase shoes in the moment.

A motorized sensor-driven wall and immersive custom boost-themed video game encouraged patrons that are trying on shoes to push the limits and exhibit higher level activity in order to understand the true capability of the energy reflecting shoes.