In anticipation of the relaunch of the series, Target and the Star-wars franchise joined forces to create the Galactic Experience activation at La Live in downtown Los Angeles. Our studio was involved in designing and executing multiple elements within the consumer activation geared towards introducing the public to a new line of toys and merchandise exclusive to Target. Activation included multiple custom photo opportunity backdrops, custom display furniture for a full exhibit of authentic Star-wars memorabilia from the official Rancho Obi Won collection, Star-wars origami training stations, and a BB-8 terrain challenge game.